Why the Name Airport Toronto Limo Taxi?

Boruch: Hi, I'm Boruch Fishman and welcome to another episode of Close Up. Today I am going to be talking with Salman Anwar, the owner of Airport Toronto Limo Taxi, and we are going to be asking him some questions about his company name.

Boruch Hi Salman, how are you doing today.

Salaman: Just fine:

Boruch: Now Salman, in this day of SEO savvy companies, are you going to tell me that Airport Toronto Limo Taxi is your companies real name, or is it just a made up bunch of keywords.

Salman: Actually, it is a real name and I am in the provess of getting it registered. It is our real company name.

Boruch: Okay. Now let me ask you a tough question. Why did you name the company Airport Toronto Limo Taxi and not Toronto Airport Taxi or Toronto Airport Limo, And why do you use both taxi and limo in the name.

Salman: We'll Boruch , we actually had no choice as every other combination of these four names has been used up. However, the combination we got explains our main purpose. We take people from the airport, (meaning Toronto Pearson International Airport), to Toronto in a limo. So that comes out to Airport Toronto Limo.

Boruch: Oh, I see, so you pick people up at the airport and take them to downtown Toronto, airport toronto. The limo word is added in because you transport your customers in a limo. But why did you add the word taxi to the name?

Salman: We'll Boruch, we want to stress to the consumer that at times, riding in a limousine can be cheaper than a taxi. Even though our flat rate to and from the airport is slightly more than the taxi rate, taxis run the meter at red lights and in traffic. At long red lights and in severely congested traffic, their meters can run up quite a bit, and so at times their total fare surpases our fixed price.

Boruch Okay, so that explains the use of the four words. Let me ask you just one more question. Your company is based in Mississauga, why don't you call yourself Mississauga Airport Limo.

Salman: Well, that's a good point Boruch, that's not a bad name at all for a Mississauga Limousine company. The name we choose, however, is actually more appropriate than you might think, because even though the airport we serve is called Toronto International Airport it is actually located in Mississauga. Consequently, the decision to use the word Toronto in our company name reflects our service to the local airport. In fact, the use of the name serves two purposes. On the one hand it refers to the large airport in our locale, Toronto Pearson International airport, and on the other hand it addresses the number of people who go from the airport to Toronto.

Boruch: So you figured you would cash in on the airport to Toronto business.

Salman: Exactly, it's a large volume of riders every day. We know that in the long run, our web site will come up first when people order an airport to Toronto limo. And why shouldn't it. Being as we are located in Mississauga, getting to the airport is more convenient for us than limousine companies located in downtown Toronto. At the same time, we know downtown Toronto very well, and have lots of experience delivering clients to the hotels, meetings halls, convention centers, restaurants and tourist spots.

Boruch: We'll now that you explain it, it does make sense, and I will let you off the hook. Good luck cashing in on the airport to Toronto commuter business! Well, that wraps it up for another episode of "Close Up," I'm Boruch Fishman, folks, have a great day.